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FF178: Turn Your Expertise Into High Profit Courses with Nancy Giere

Nancy Giere joins us to share all about turning your expertise into high profit courses. Create something that holds people’s attention and gets them results.

Highlights From This Episode:

  • Turn your expertise into profitable courses.
  • One of the problems with all of these recordings is they can be kind of flat. They’re boring. They’re too long.
  • What can you do when you’re producing something so that people are going to want to continue with you in some form or fashion.
  • So by the end of this course what is my client going to be able to do that they couldn’t do before.
  • Start with the outcome rather than the introduction and write your introduction last

Links & Resources From This Episode:

Read more:     ‘Bundle Your Brilliance’ with Nancy Giere

Learn more:    Nancy

Quote:   Steven Covey ‘Begin with the end in mind’

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FF177: Rescue Your Speech with Phyllis Nielsen

Phyllis Nielsen, Certified World Class Speaking Coach, gives us many nuggets for creating a presentation that is effective and will make a lasting impression on your audience. Phyllis also shares her surprising story which led to Speech911.   

Highlights From This Episode:

  • Phyllis shares her surprising background which led to Speech911
  • Nailing down the content that’s essential and getting rid of all the fluff.
  • Never turn down an opportunity to speak.
  • 7 seconds for your audience to decide if they like you. Start with a bang. Get their attention. Be memorable.
  • The first thing to write is your introduction and ask yourself one question, what do you want your audience to think, feel, or do?

Links & Resources From This Episode:

Learn more:   Connect with Phyllis Nielsen Speech911 – Rescue Your Speech

Resources:   Toastmasters International

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FF176: Intuition and Ethics with Meredith Taylor

Meredith Taylor is the founding coach of Redbird Coaching, an executive coaching firm for individuals looking for an outside partner to help them raise their self-awareness and reach their potential. As a lawyer, Meredith spent 20 years with Walmart in Ethics & Compliance. We have a fun chat about ethics, paying attention to your intuition and having a trusted outside partner.

Highlights From This Episode:

  • Meredith shares the interesting story of why she calls her business Red Bird Coaching
  • Ethics is about behavior and encouraging good integrity, good business behavior
  • It’s really about teaching people how to think and giving them options
  • Figuring out how to not get triggered and really pay attention to that first half a second and have that space to make a decision you choose to make versus just kind of reacting
  • A trusted outside partner and the importance of confidentiality

Links & Resources From This Episode:

Learn more:   Red Bird Coaching

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FF175: Start The New Year With Your Why and What with Marshall Stern

Marshal Stern, Leadership Coach, joins us for the first podcast of the new year. Marshall shares his ‘Why and What’ and what it takes to be a successful leader. We discuss leadership and just showing up being of service. And, of course, we are ringing in the new year with excitement and lessons learned from the past few years.

Highlights From This Episode:

  • I think we’re better prepared this time around.
  • There’s a huge opportunity for small business owners to really do something special.
  • And then one day you’re going to start to reap the rewards of these consistent daily actions.
  • Why don’t we try to have a to be a list? Know your Why and the What.
  • Sometimes we think too much with our head, not enough with our heart.

Links & Resources From This Episode:

Read more:   ‘The Compound Effect’ Darren Hardy

Learn more:

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FF174: Create An Appealing Story with Shannon Peel

Shannon Peel has brought together all her skills, talents, and passions to create a brand storytelling platform under the MarketAPeel umbrella. She works closely with her clients to tell their stories to their audiences on various platforms.

Highlights From This Episode:

  • Create an appealing story and an appealing brand.
  • Engage with your audience where they are.
  • Put people in their problem. Shine a light on the thing that they’re scared of.
  • Understanding which stories you tell.
  • Choose 5 key words you want to associate with your brand.

Links & Resources From This Episode:

Learn more:

Resources:   Creating MarketAPeel

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FF173: Self Mastery and Loving Yourself with Zack A Knight

Zack A Knight, of Be A Tactical Leader, focuses on leadership and service in his business. Zack joins us to share his story of trauma, healing and learning. He began his career as a metro-Atlanta police officer then infantry leader in the Army. Zack uses his experiences to help others know that they aren’t alone and can heal from their own traumas and become a stronger person who can look in the mirror and confidently say “I LOVE YOU”.

Highlights From This Episode:

  • Making a shift … My mind is broken. I can fix it.
  • The tactics to create a leader.
  • The journey to self mastery first step is awareness. Look in the mirror.
  • I realized the only person that beat myself up enough to say you couldn’t do it was the guy looking in the mirror.
  • Get the awareness and challenge yourself to do the thing you think you can’t do because, guess what, you surely will.

Links & Resources From This Episode:

Read more:  Legacy of Love’ A Journey of Self-Mastery by Zack A Knight

Learn more:   Be A Tactical Leader

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FF172: Fun And Authenticity In Business with Rod Bourn

Rod is the founder and Lead Ninja of Down, Set, Lead and helps organizations grow their business and people through coaching, training and mentoring. Rod and I have a fun conversation about ‘Having Fun’ and ‘Being Authentic.’ People love authenticity and that’s what draws them to you.

Highlights From This Episode:

  • If you’re happy you’re going to be healthier, and if you’re healthier, you’re going to be happier
  • Rod will send you his new book (a gift) if you give him an answer that makes him laugh to his joke … ‘How many guys in kilts does it take to put in a light bulb?
  • You have to be intentional about making your life fun.
  • People love authenticity and are drawn to you. You make them feel more confident in themselves and you are more comfortable yourself.
  • We need that human connection and people telling us that we’re okay.
  • How often do the businesspeople say Thank you. I appreciate you coming in.

Rod challenged us, 3 times a day, for the rest of this week, make sure that you say, Thank you, I appreciate you, to whoever you sincerely want to thank and appreciate.

Links & Resources From This Episode:

Read more:   ‘Down, Set, Lead’ by Rod Bourn

Learn more:   Down, Set, Lead website

Rod Bourn LinkedIn

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FF171: Marketing With Case Studies with Geoff Strauss

In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.

Highlights From This Episode:

  • Case studies are truly one of the most effective pieces for marketing for businesses
  • A case study is the story of your customers experience with your business
  • An excellent way to show Here’s the situation. Here’s the solution we provided. And here’s the results that our customer got.
  • You need to give people a reason to trust you and case studies provide that social proof piece
  • The framework of a case study follows the hero’s journey

Links & Resources From This Episode:

Read more:   ‘Just Case Studies’ by Geoff Strauss

Learn more:   Just Case Studies website

Resources:  How To Use A Case Study

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FF170: Getting Customer Attention with Alexander Ford

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they’re buying stuff from.

Highlights From This Episode:

  • The magic box in your pocket … Google
  • The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer
  • Mistake number one would be to generically look at all social media as the same
  • Learn what entertainment means to your audience and produce a video that aligns with those goals
  • Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins

Links & Resources From This Episode:

Learn more: Measurable Genius

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FF169: Website Visitor Engagement with James Hipkin

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.

Highlights From This Episode:

  • The consumer gets to the website on a journey trying to solve a problem
  • The reality is most of their website traffic is getting there by referral
  • What you’re doing with the testimonial is providing reasons to believe you’re offering me a solution
  • Ninety percent of loyalty problems can be traced to a flawed sales process.
  • A really effective website creates value for the visitors to the website

Links & Resources From This Episode:

Learn more:   Red 8 Interactive

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