If your impression of branding is a nice logo and some brochures have a listen as Elena MacGregor shares how finding your brand is a journey and that discovering who and what you do is at the heart of your values and service to your clients.
One of the important parts of branding your business is the brand experience you deliver and how it needs to be in every place a client comes in contact with you. Once your brand is consistent throughout the customer experience you are open to real growth in your business.
Highlights From This Episode:
- Discover who you are and what you do different from everyone else
- The Branding Journey
- Focus on the Brand Experience that you deliver
- What are your brand touch points and are they consistent with your brand?
- Branding is a growth process for the business and the entrepreneur
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