If your impression of branding is a nice logo and some brochures have a listen as Elena MacGregor shares how finding your brand is a journey and that discovering who and what you do is at the heart of your values and service to your clients.
One of the important parts of branding your business is the brand experience you deliver and how it needs to be in every place a client comes in contact with you. Once your brand is consistent throughout the customer experience you are open to real growth in your business.
Highlights From This Episode:
- Discover who you are and what you do different from everyone else
- The Branding Journey
- Focus on the Brand Experience that you deliver
- What are your brand touch points and are they consistent with your brand?
- Branding is a growth process for the business and the entrepreneur
Links From This Episode:
More About Elena MacGregor
Elena MacGregor is the founder of Rivera Design Group and has more than 20 years of business experience. She began her successful design firm after graduating from the Emily Carr Institute of Art and Design.
As a branding and marketing expert, Elena directs all stages of project implementation. She works with a well-established team of experienced professionals to provide her clients with exemplary results.
Her projects range from city wide campaigns, brand identity programs, annual reports, printed and online marketing tools and web design and development. Elena’s portfolio includes the prestigious winning entry for the 2010 Vancouver Olympic Emblem Design Competition.
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Val Low is a focus & efficiency mentor & coach to entrepreneurs to clear the business clutter and thrive. Through her Focus&Freedom(TM) Method and Planner many entrepreneurs have experienced more focus, time and freedom.
Val loves nothing better than showing entrepreneurs how to calm the overwhelm and distractions with focus and efficiency strategies and tools that enable them to have the freedom to do the things that matte most in their business and life.
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