Sophie Lechner joins us to deep dive into LinkedIn. She shares how posting leads to engagement, which leads to conversations about their challenges and then to if you are a good fit for them. Sophie works with mission-driven solopreneurs to help them find their audience and engage with them so they can share their message and grow their business.
Highlights From This Episode:
- You have a lot of things coming into your feed that you can customize it to follow the people that are interesting
- When you post people will engage on your content and this engagement is what leads you to have conversations
- Get into a conversation about their challenges to see if you’re a good fit as a solution for them
- The biggest mistake is that people make with LinkedIn is they treat it like a to-do list
- Really know who your audience is and talk to them. LinkedIn can really help you in zero in on your audience.
- Centre on your why. Bring your heart into it. Engage with people. Be a solution for their challenges.
Links & Resources From This Episode:
Learn more: Sophie Lechner LinkedIn
More About Sophie Lechner
After a 20+ year career in global marketing Sophie Lechner founded The Global Growth Experience to help mid-size companies do business globally. She now works with mission-driven solopreneurs to help them find their audience and engage with them so they can share their message and grow their business.
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Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.
Visit Val’s Website: https://vallow.me/
Connect with Val on Linked In: https://www.linkedin.com/in/val-low
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