In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.
Highlights From This Episode:
- Case studies are truly one of the most effective pieces for marketing for businesses
- A case study is the story of your customers experience with your business
- An excellent way to show Here’s the situation. Here’s the solution we provided. And here’s the results that our customer got.
- You need to give people a reason to trust you and case studies provide that social proof piece
- The framework of a case study follows the hero’s journey
Links & Resources From This Episode:
Read more: ‘Just Case Studies’ by Geoff Strauss
Learn more: Just Case Studies website
Resources: How To Use A Case Study
More About Geoff Strauss
I help businesses tell their customer success stories using video and written case studies to build the trust customers need before they buy. Just Case Studies has helped clients in a variety of industries figure out and craft the stories they need to be telling.
Just Case Studies can help businesses of any size leverage the success they’ve helped their clients achieve into new opportunities. I’m also the author of the book, “The Book On Case Studies: How To Build Trust & Profit Using Customer Success Stories”.
Awesome FREE Resources for YOU!
Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.
Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.
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Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.
Visit Val’s Website: https://vallow.me/
Connect with Val on Linked In: https://www.linkedin.com/in/val-low
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