In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.
Highlights From This Episode:
- Case studies are truly one of the most effective pieces for marketing for businesses
- A case study is the story of your customers experience with your business
- An excellent way to show Here’s the situation. Here’s the solution we provided. And here’s the results that our customer got.
- You need to give people a reason to trust you and case studies provide that social proof piece
- The framework of a case study follows the hero’s journey
Links & Resources From This Episode:
Read more: ‘Just Case Studies’ by Geoff Strauss
Learn more: Just Case Studies website
Resources: How To Use A Case Study
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