Category Archives for "Podcast"

FF181: Building Leaders That Create Compelling Work Environments with Barry Moulsdale

Barry Moulsdale joins us to chat about building leaders to learn the tools to a compelling environment that leads to employees feeling appreciated, be engaged and can’t wait to get back to the office and feel that energy that’s been missing in their lives. Barry formed Anfield Business Consultants to bring joy to people’s work lives and guide them on their journey to reach the pinnacle of leadership.

Highlights From This Episode:

  • We call it business culture and it really is compelling environments
  • Ultimately the environment is the responsibility of leadership
  • The shift in jobs recently and the shortage of service and skilled labour
  • Magic happens when leaders learn the tools to a compelling environment that leads to employees feeling appreciated
  • The best-case scenario to measure using a different mindset and creating a better environment is … sales and profits go up, employee engagement goes up exponentially and turnover almost entirely goes away

Links & Resources From This Episode:

Learn more:   Contact Barry Moulsdale

Resources:   ‘Good to Great’  Jim Collins

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FF180: Hacking The Facebook Algorithm with Jennifer Neal

Jennifer Neal joins us to share how we can hack the Facebook algorithms to get more leads. Jennifer believes that activating the content you already have is the key to your online success as well as having things that show up when people go searching for you.

Highlights From This Episode:

  • Algorithms penalize you when you try to take traffic away from the platform
  • The Traffic Trifecta and getting the perfect traffic
  • Have things that are going to show up when people go search for you
  • When you combine organic SEO content with organic, social and paid, they all work together
  • Route everything to one boosted post and boost it for 5 bucks a week

Links & Resources From This Episode:

Learn more:   Formula Done

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FF179: Attracting Clients In LinkedIn with Sophie Lechner

Sophie Lechner joins us to deep dive into LinkedIn. She shares how posting leads to engagement, which leads to conversations about their challenges and then to if you are a good fit for them. Sophie works with mission-driven solopreneurs to help them find their audience and engage with them so they can share their message and grow their business.

Highlights From This Episode:

  • You have a lot of things coming into your feed that you can customize it to follow the people that are interesting
  • When you post people will engage on your content and this engagement is what leads you to have conversations
  • Get into a conversation about their challenges to see if you’re a good fit as a solution for them
  • The biggest mistake is that people make with LinkedIn is they treat it like a to-do list
  • Really know who your audience is and talk to them. LinkedIn can really help you in zero in on your audience.
  • Centre on your why. Bring your heart into it. Engage with people. Be a solution for their challenges.

Links & Resources From This Episode:

Learn more:    Sophie Lechner LinkedIn

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FF178: Turn Your Expertise Into High Profit Courses with Nancy Giere

Nancy Giere joins us to share all about turning your expertise into high profit courses. Create something that holds people’s attention and gets them results.

Highlights From This Episode:

  • Turn your expertise into profitable courses.
  • One of the problems with all of these recordings is they can be kind of flat. They’re boring. They’re too long.
  • What can you do when you’re producing something so that people are going to want to continue with you in some form or fashion.
  • So by the end of this course what is my client going to be able to do that they couldn’t do before.
  • Start with the outcome rather than the introduction and write your introduction last

Links & Resources From This Episode:

Read more:     ‘Bundle Your Brilliance’ with Nancy Giere

Learn more:    Nancy

Quote:   Steven Covey ‘Begin with the end in mind’

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FF177: Rescue Your Speech with Phyllis Nielsen

Phyllis Nielsen, Certified World Class Speaking Coach, gives us many nuggets for creating a presentation that is effective and will make a lasting impression on your audience. Phyllis also shares her surprising story which led to Speech911.   

Highlights From This Episode:

  • Phyllis shares her surprising background which led to Speech911
  • Nailing down the content that’s essential and getting rid of all the fluff.
  • Never turn down an opportunity to speak.
  • 7 seconds for your audience to decide if they like you. Start with a bang. Get their attention. Be memorable.
  • The first thing to write is your introduction and ask yourself one question, what do you want your audience to think, feel, or do?

Links & Resources From This Episode:

Learn more:   Connect with Phyllis Nielsen Speech911 – Rescue Your Speech

Resources:   Toastmasters International

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FF176: Intuition and Ethics with Meredith Taylor

Meredith Taylor is the founding coach of Redbird Coaching, an executive coaching firm for individuals looking for an outside partner to help them raise their self-awareness and reach their potential. As a lawyer, Meredith spent 20 years with Walmart in Ethics & Compliance. We have a fun chat about ethics, paying attention to your intuition and having a trusted outside partner.

Highlights From This Episode:

  • Meredith shares the interesting story of why she calls her business Red Bird Coaching
  • Ethics is about behavior and encouraging good integrity, good business behavior
  • It’s really about teaching people how to think and giving them options
  • Figuring out how to not get triggered and really pay attention to that first half a second and have that space to make a decision you choose to make versus just kind of reacting
  • A trusted outside partner and the importance of confidentiality

Links & Resources From This Episode:

Learn more:   Red Bird Coaching

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FF175: Start The New Year With Your Why and What with Marshall Stern

Marshal Stern, Leadership Coach, joins us for the first podcast of the new year. Marshall shares his ‘Why and What’ and what it takes to be a successful leader. We discuss leadership and just showing up being of service. And, of course, we are ringing in the new year with excitement and lessons learned from the past few years.

Highlights From This Episode:

  • I think we’re better prepared this time around.
  • There’s a huge opportunity for small business owners to really do something special.
  • And then one day you’re going to start to reap the rewards of these consistent daily actions.
  • Why don’t we try to have a to be a list? Know your Why and the What.
  • Sometimes we think too much with our head, not enough with our heart.

Links & Resources From This Episode:

Read more:   ‘The Compound Effect’ Darren Hardy

Learn more:

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FF174: Create An Appealing Story with Shannon Peel

Shannon Peel has brought together all her skills, talents, and passions to create a brand storytelling platform under the MarketAPeel umbrella. She works closely with her clients to tell their stories to their audiences on various platforms.

Highlights From This Episode:

  • Create an appealing story and an appealing brand.
  • Engage with your audience where they are.
  • Put people in their problem. Shine a light on the thing that they’re scared of.
  • Understanding which stories you tell.
  • Choose 5 key words you want to associate with your brand.

Links & Resources From This Episode:

Learn more:

Resources:   Creating MarketAPeel

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FF173: Self Mastery and Loving Yourself with Zack A Knight

Zack A Knight, of Be A Tactical Leader, focuses on leadership and service in his business. Zack joins us to share his story of trauma, healing and learning. He began his career as a metro-Atlanta police officer then infantry leader in the Army. Zack uses his experiences to help others know that they aren’t alone and can heal from their own traumas and become a stronger person who can look in the mirror and confidently say “I LOVE YOU”.

Highlights From This Episode:

  • Making a shift … My mind is broken. I can fix it.
  • The tactics to create a leader.
  • The journey to self mastery first step is awareness. Look in the mirror.
  • I realized the only person that beat myself up enough to say you couldn’t do it was the guy looking in the mirror.
  • Get the awareness and challenge yourself to do the thing you think you can’t do because, guess what, you surely will.

Links & Resources From This Episode:

Read more:  Legacy of Love’ A Journey of Self-Mastery by Zack A Knight

Learn more:   Be A Tactical Leader

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FF172: Fun And Authenticity In Business with Rod Bourn

Rod is the founder and Lead Ninja of Down, Set, Lead and helps organizations grow their business and people through coaching, training and mentoring. Rod and I have a fun conversation about ‘Having Fun’ and ‘Being Authentic.’ People love authenticity and that’s what draws them to you.

Highlights From This Episode:

  • If you’re happy you’re going to be healthier, and if you’re healthier, you’re going to be happier
  • Rod will send you his new book (a gift) if you give him an answer that makes him laugh to his joke … ‘How many guys in kilts does it take to put in a light bulb?
  • You have to be intentional about making your life fun.
  • People love authenticity and are drawn to you. You make them feel more confident in themselves and you are more comfortable yourself.
  • We need that human connection and people telling us that we’re okay.
  • How often do the businesspeople say Thank you. I appreciate you coming in.

Rod challenged us, 3 times a day, for the rest of this week, make sure that you say, Thank you, I appreciate you, to whoever you sincerely want to thank and appreciate.

Links & Resources From This Episode:

Read more:   ‘Down, Set, Lead’ by Rod Bourn

Learn more:   Down, Set, Lead website

Rod Bourn LinkedIn

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