0 FF171: Marketing With Case Studies with Geoff Strauss

In this episode, Geoff Strauss shares his expertise in Case Studies, one of the most effective ways to market your business. You need to give people a reason to trust you and case studies provide that social proof.

Highlights From This Episode:

• Case studies are truly one of the most effective pieces for marketing for businesses
• A case study is the story of your customers experience with your business
• An excellent way to show Here’s the situation. Here’s the solution we provided. And here’s the results that our customer got.
• You need to give people a reason to trust you and case studies provide that social proof piece
• The framework of a case study follows the hero’s journey

Links & Resources From This Episode:

Read more:   ‘Just Case Studies’ by Geoff Strauss

Learn more:   Just Case Studies website

Resources:  How To Use A Case Study

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0 FF170: Getting Customer Attention with Alexander Ford

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they’re buying stuff from.

Highlights From This Episode:

• The magic box in your pocket … Google
• The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer
• Mistake number one would be to generically look at all social media as the same
• Learn what entertainment means to your audience and produce a video that aligns with those goals
• Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins

Links & Resources From This Episode:

Learn more: Measurable Genius

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0 FF169: Website Visitor Engagement with James Hipkin

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.

Highlights From This Episode:

• The consumer gets to the website on a journey trying to solve a problem
• The reality is most of their website traffic is getting there by referral
• What you’re doing with the testimonial is providing reasons to believe you’re offering me a solution
• Ninety percent of loyalty problems can be traced to a flawed sales process.
• A really effective website creates value for the visitors to the website

Links & Resources From This Episode:

Learn more:   Red 8 Interactive

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0 FF168: Untangle Your Tech with Avital Spivak

Avital Spivak, Tech Coach, shares with us how to untangle our tech. Avital warns that when you get a new tech tool know that you are marrying it and to think about it ahead of time and if it will play well with your other tools.

Highlights From This Episode:

• When you get a new tool tech tool know that you’re marrying it
• Think about the new tool ahead of time
• Make sure it plays well with your other tools
• Cover the four areas of technology with your tools: marketing, operations, sales and fulfillment
• Ask yourself questions and take a look at your system as a whole

Links & Resources From This Episode:

Learn more:   https://www.linkedin.com/in/avitalspivak/ 

Resource:   Stop Struggling with Tech

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0 FF167: Being Intentional with Victoria Hepburn

Victoria Hepburn is a Remote Work Strategist and specializes in remote work productivity and career development. Victoria shares with us that when you set intentions on your actions, your actions change.

Highlights From This Episode:

• Focus on a triple bottom line
• Set time at the top of your day for you and your success
• Plan your routine, what are the three things that I need to do today before the world comes in
• When the Mega bombers happen its critical for us to have a practice to center ourselves
• Create transitions intentionally

Links & Resources From This Episode:

Read more:   ‘Pressure Makes Diamonds’ by Victoria Hepburn

Learn more:  Victoria’s Website

Resources:  Free Book ‘Unlock Productivity And Wellbeing At Work’

Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts

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0 FF166: How Accommodating Others Affects You And your Business with Tessa Lynne Alburn

Tessa Lynne Alburn, business and life coach, joins us to share about the mistakes we make in accommodating others and rewriting our mindset issues that keep us playing small.

Highlights From This Episode:

• Showing up and owning your value
• The mistake of accommodating others
• A rewrite that women need to make in order to feel confident when setting boundaries
• Standing in your power, in your knowing, in your heart
• Create that connection with your true self and let her lead

Links & Resources From This Episode:

Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts

Learn more:   Tessa Lynne Alburn Website

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0 FF165: Love Yo Life with Yo Elam

Yo Elam joins us with ‘Love Yo Life’ and ‘Be Yo Self Everyday.’ Yo is a Joy Ignitor and shares with us those 3 important questions to designing your life by yourself. Come listen in to be inspired by Yo’s laugh! It’s infectious.

Highlights From This Episode:

• Choose the way you feel about anything
• ‘I had to realize that again the choices I made were my choices, and although they were choices that led me down that bad, the darkness, they still are my choices.’
• Taking that journey to find out self discovery in order to get self recovered
• Hear Yo’s favorite joke and her energizing and joy creating laugh
• Your life designed by yourself and the 3 questions to ask yourself that create ‘Yo’ life

Links & Resources From This Episode:

Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts

Learn more:   Love Yo LIfe

Resources:    37 Ways To Say Yes To U

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0 FF163: Growing A Facebook Group to 20,000 Members with Cindy Gersch

Cindy Gersch of NEU Marketing Group joins us to share about marketing and social media. Cindy has started, and now runs the extremely successful Facebook Group, Supporting Small and Local Businesses Everywhere, which has more than 20,000 members and is recognized as one of the best Facebook groups for small businesses.

Highlights From This Episode:

• The best ways that you can market your business on a small budget is using social media
• Cindy’s strategy was to get on Facebook, support small businesses and low and behold within the first year she had 25,000 members
• It takes 15 seconds to do a video on your cell phone and show people what you do and to get your brand known
• Concentrate on two or three social media platforms maximum and go from there
• There are so many free networking opportunities so get out there and network

Links & Resources From This Episode:

Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Learn more:   Neu Marketing Group

Resources:   10 Quick and Easy Marketing Tips

Facebook group – Supporting Small and Local Businesses Everywhere

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0 FF162: Behaviour Change For Fitness with Sartre Jean-Gilles

Sartre Jean-Gilles, online personal fitness coach, joins us to share his Behaviour Change Program to form healthy habits and improve your overall fitness. When you nail down your behaviour goals and stack habits one on top of each other in a gradual and sustainable way the outcome goals will follow.

Highlights From This Episode:

• Stacking habits on top of one another in a gradual and sustainable way
• Sedentary lifestyles have become an issue
• Integrating all the activities of daily living
• Have a good idea of how to Eyeball your meals
• Nail down the behaviour goals and outcome goals will come

Links & Resources From This Episode:

Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Learn more:  Sartre Jean-Gilles on LinkedIn

Resources:   Health & Nutrition Guide

Special Offer from Sartre: Be the first listener to contact Sartre and you will receive FREE access to his self-paced Fitness Behaviour Change Program!

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0 FF161: Fill Your Calendar With Leads with Sherri Coffelt

Sherri Coffelt shares what it takes to fill your calendar with leads that turn into paying clients. She partners with service-based entrepreneurs to attract high-quality leads they can turn into high-paying clients … all while they live the life of freedom and flexibility they crave.

Highlights From This Episode:

• Live your bucket list now
• Choosing the right traffic strategies to get people on your calendar
• The 4 criteria to choose marketing strategies and doing the one that fits with what you love doing
• The rule of 3 marketing strategies
• Build Consistency in your plan and Bullet proof your follow up

Links & Resources From This Episode:

Entrepreneur Toolbox  Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Learn more:   Results Partner Sherri Coffelt

Resources:   Ultimate Checklist For Freedom and Flexibility In Your Coaching Business

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