FF142: Marketing & Systems All Relate To The Customer Journey with Sara Nay

In this episode, Sara Nay joins me as we dive into marketing and systems. Sara leads the team at Duct Tape Marketing and is a Scalable Business Advisor. She generously shares her expertise in business and leaves us with lots of golden nuggets.

Highlights From This Episode:

  • Take a step back and focus on the most important components of marketing strategy
  • The importance of thinking about the different stages in marketing of how you guide someone where they are already trying to go
  • Mapping out your whole process and putting systems behind your operations to be able to scale
  • The Growth, Fulfillment and Innovation Engines
  • Providing the big picture helps your team understand the why behind their work

Links & Resources From This Episode:

Read more:   ‘E-Myth Revisited’ Michael E Gerber

Learn more: Duct Tape Marketing

Agency Spark Podcast

Resources:   7 Steps To Small Business Marketing Success

More About Sara Nay

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FF141: Getting Focused And Mapping It Out with Val Low

In this episode, join Val Low as she shares some thoughts on focus and more easily reaching your outcomes. What you can do when opportunities and ideas are overflowing and keeping you from your great work. Also learn more about Mapping Out your business ideas with visual business mapping.

Highlights From This Episode:

  • The biggest key to focus is Clarity
  • Reach your GBG’s [Great Big Goals]
  • Use a visual map like Map It to bring your vision and business ideas to life

Links & Resources From This Episode:

Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts

Read more:   Upcoming book ‘Map It Strategy’

Learn more:   ValLow.me

More About Val Low

Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.

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FF140: Productivity, Strategy and Legacy Mindset with Yvonne McCoy

In this episode, Yvonne McCoy shares with us the connection between productivity, strategy and leveling up as you grow your business. She also shares how having a legacy mindset keeps you anchored and helps you to make adjustments in this very chaotic changing world that we’re in.

Highlights From This Episode:

  • We tend to check off our list the easy things because it gives us a feeling of I’ve accomplished something
  • Where’s the best use of my time right now to get me where I want to go
  • As you start to grow you realize that you really do need to level up.
  • For some entrepreneurs micromanaging is really hard to give up
  • Show up where you are. Life is too short to wait

Links & Resources From This Episode:

Read more:   ‘Traction’ by Gino Wickman

Learn more:   http://www.ProductivityCoach.Today

More About Yvonne McCoy Continue reading

FF139: Do Your Great Work with Dr Amanda Crowell

In this episode, Dr. Amanda Crowell joins us to encourage and show us how to live our Great Work. Everything comes down to how can we do the work that really expresses who we truly are in community with people in a way that creates a legacy for us and feels really fun.

Highlights From This Episode:

  • Small shifts can put you into a place where you feel like you’re here for a purpose and actually making a contribution
  • Great work calls to you from the inside
  • What can I do today to get a little closer to the few things that I’m actually choosing to do
  • You have to allow yourself to take up room in your life
  • If you create space, your great work will grow into that space and you will feel so much more, you will feel happy immediately

Links & Resources From This Episode:

Read more:   ‘Great Work, Do What Matters Most Without Sacrificing Everything Else’ Dr. Amanda Crowell

Learn more: ‘Unleashing Your Great Work’ Podcast

Resources:   The Aligned Time Vision Challenge

More About Dr. Amanda Crowell Continue reading

FF138: A Marketing Program for Customers with James Hipkin

In this episode, James Hipkin takes us on the customer journey of why the first purchase isn’t as important as the second purchase and building a customer relationship marketing program. Marketing is about who your ideal customer is and what’s their journey.

Highlights From This Episode:

  • The 4 quadrants of your customer avatar
  • Mapping your customer journey
  • Shifting the tone of your communication to customers
  • Building a customer relationship marketing program
  • Micro transactions that build trust

Links & Resources From This Episode:

Entrepreneur Toolbox  Where you’ll find all our podcast guest gifts

Quote:  ‘Don’t try to boil the ocean’ James Hipkin

Learn more: inn8ly.com

Resources:  Six Seconds or Less Website Audit

Journey to Success Ebook

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FF137: Normalizing Ageism with Jacqueline Perez

In this episode, Jacqueline Perez shares about normalizing ageism. We live in a youth centric culture in western civilization and often don’t talk about aging. Jack speaks openly about the huge chasm between miniskirts and depends.

Highlights From This Episode:

  • Being part of and leading the movement of normalizing aging.
  • There’s a huge chasm between miniskirts and depends
  • We live in a very youth centric culture in western civilization, and we don’t talk about aging
  • Gen X women and baby Boomer women outnumber any other cohort that is currently alive
  • Share, Learn, Play with 2nd Act Sisters

Links & Resources From This Episode:

Learn more: KuelLife.com

More About Jacqueline Perez Continue reading

FF136: Sitting Less Is Good For Your Health And Productivity with Dr. Stefan Zavalin

In this episode, Dr. Stefan Zavalin gives us some hard-hitting facts about sitting for long periods and how it affects our health and productivity. He strongly pushes people to not just move more but find those ways to sit less because it’s just so important in the long term. Stefan also shares how he runs a successful business legally blind.

Highlights From This Episode:

  • By about that 30-minute mark, we have less blood flowing to the brain as we’re sitting and we’ve got reduced ability to metabolize fat
  • We can be up to 45% more productivity when we stand while we work
  • Try scheduling the 30 and 2 habit into your day to reverse the effects of sitting
  • Stefan’s challenges running a business legally blind
  • Tedx is a good experience to really home in on your process of how do you deliver your message, and what are the important things that you want to keep in it.

Links & Resources From This Episode:

Read more:   ‘Sit Less’ by Dr. Stefan Zavalin

Learn more: The Love To Move Podcast that has just launched

More About Dr. Stefan Zavalin Continue reading

FF135: Finding Your Own Voice And Song with Jaci Finneman

In this episode, Jaci Finneman shares her story of how a goldfinch and a song shifted her from busy and resentful Mrs Over-Do-It to leaving her secure and fulfilling job to start her own business of helping parents become the confident leaders their kids crave them to be.

Highlights From This Episode:

  • How being a giver and doer led to being stuck and resentful
  • Shifting her life because of a goldfinch and a song
  • Leaping out to make it happen and really survive and thrive
  • Helping parents become the confident leaders their kids crave them to be
  • Taking 6 seconds to pause and be still in a busy world

Links & Resources From This Episode:

Learn more:   NoProblemParenting.com

Resources:   The No Problem Parenting Podcast

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FF134: Intentional Informal Mentoring with Rod Bourn

In this episode, Rod Bourn shares how to use informal mentoring to move yourself ahead as a leader and how to reach back and help someone else leap ahead with theirs.

Highlights From This Episode:

  • Mentoring is a free resource that almost all of us never use
  • Find someone that is 8-10 steps ahead of you to emulate
  • Creating an informal relationship with a mentor
  • The power of virtual assistants
  • Having focus time and energy on things that make sense

Links & Resources From This Episode:

Read more:   Upcoming book ‘Down, Set, Lead’ by Rod Bourn

Resources:   Winning You Worksheet

More About Rod Bourn Continue reading

FF133: Planning Is Deciding In Advance with Mia Moran

In this episode, Mia Moran shares her story of starting a journey to get healthy and discovered the power of food. That discovery led her to writing a book on food and parenting and doing a road tour for a year, with her 3 grade school kids. Mia helps busy people make time for what matters most.

Highlights From This Episode:

  • People know what to do to cook healthy, they simply are not making the time for it
  • How an hour of planning gained Mia a whole day of her life
  • Planning really makes it so that we can do things at a time that are going to be the least stressful
  • Roughly knowing what part of a season you’re going to do something in
  • Each day recommitting to what you’ve promised yourself you will do

Links & Resources From This Episode:

Read more:   ‘Plan Simple Meals’ by Mia Moran

Resources:   Plan Simple Free Guides

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