FF170: Getting Customer Attention with Alexander Ford

In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they’re buying stuff from.

Highlights From This Episode:

  • The magic box in your pocket … Google
  • The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer
  • Mistake number one would be to generically look at all social media as the same
  • Learn what entertainment means to your audience and produce a video that aligns with those goals
  • Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins

Links & Resources From This Episode:

Learn more: Measurable Genius

More About Alexander Ford

Alexander Ford is the President and CEO of Measurable Genius, Calgary’s only polymathic services agency. Alexander has been pursuing his dream of helping entrepreneurs and business owners find their story, acquire new leads, and scale their businesses since he first became an entrepreneur at age 12.

By combining strategic consulting, information technology, and marketing services, Alexander and his team convert challenges into opportunities other experts, specialists, consultants, or gurus have been unable or unwilling to solve.

Awesome FREE Resources for YOU!

Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.

Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.

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Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.

Visit Val’s Website: https://vallow.me/

Connect with Val on Linked In: https://www.linkedin.com/in/val-low

#entrepreneur  #business  #marketing  #personal brand  #business brand  #content  #strategy  #social media  #relationships  #video