In this episode, Alexander Ford, of Measurable Genius shares the importance of figuring out how to get your customers attention, keeping that attention and turning it into a customer and that a personal brand and business brand will be the trend that wins. People want to develop relationships with the people who they’re buying stuff from.
Highlights From This Episode:
- The magic box in your pocket … Google
- The owner’s biggest number one challenge … figure out how to get your customers attention, keep that attention and turn it into a customer
- Mistake number one would be to generically look at all social media as the same
- Learn what entertainment means to your audience and produce a video that aligns with those goals
- Personal brand and business branding on the back of good content marketing is gonna continue to be the trend that wins
Links & Resources From This Episode:
Learn more: Measurable Genius
More About Alexander Ford
Alexander Ford is the President and CEO of Measurable Genius, Calgary’s only polymathic services agency. Alexander has been pursuing his dream of helping entrepreneurs and business owners find their story, acquire new leads, and scale their businesses since he first became an entrepreneur at age 12.
By combining strategic consulting, information technology, and marketing services, Alexander and his team convert challenges into opportunities other experts, specialists, consultants, or gurus have been unable or unwilling to solve.
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Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.
Visit Val’s Website: https://vallow.me/
Connect with Val on Linked In: https://www.linkedin.com/in/val-low
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