James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.
Highlights From This Episode:
- The consumer gets to the website on a journey trying to solve a problem
- The reality is most of their website traffic is getting there by referral
- What you’re doing with the testimonial is providing reasons to believe you’re offering me a solution
- Ninety percent of loyalty problems can be traced to a flawed sales process.
- A really effective website creates value for the visitors to the website
Links & Resources From This Episode:
Learn more: Red 8 Interactive
More About James Hipkin
James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.
He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide’s San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency’s interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.
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Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.
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