FF115: The Golden Thread of Branding with Lesley Everett

In this episode, Lesley Everett shares her vast experience in personal branding and the personality of your brand. We chat about what it is that differentiates you from the crowd, the golden thread that runs through everything and how we make people feel to really drive how you build your brand.

Highlights From This Episode:

  • Stand out in the crowd authentically in everything you do
  • Have people talk about you behind your back in a way that you need them to talk about you behind your back
  • What is the end result of what you give to people, to your clients? You buy the end result.
  • Bring people into understanding the difference they make to the corporate brand message
  • It’s how we make people feel which really drives how we build our brand

Links & Resources From This Episode:

Learn more:   https://www.lesleyeverett.com  https://www.walkingtall.com

Read more:    ‘Corporate Brand Personality’  ‘Drop Dead Brilliant’  ‘Walking Tall’  by Lesley Everett

Resources:   Visibility Tips

Quote:  ‘We can’t easily see the label from inside the bottle’  Lesley Everett

   There’s only one thing worse than being talked about and that’s not being talked about’   Oscar Wilde

More About Lesley Everett

Lesley Everett is an internationally recognized professional keynote speaker and specialist on Personal Branding and The Personality of the Brand, known for her content-rich, engaging and practical advice and delivery.

Lesley has presented her Walking TALL System in 28 countries across 5 continents to date.  She is a published author of 3 books (latest Corporate Brand Personality – Kogan Page, 2016) and is an Executive Brand Coach. Her clients include many organizations across all sectors including Salesforce, Oracle, Ritz-Carlton, Porsche, Deloitte, Swarovski, Cisco, JetBlue, Marriott Hotels and HSBC as well as various charities and associations.

Lesley is often called upon to comment on people in the public eye on their personal brand and image.  She has appeared many times on TV in the US and UK on BBC News, Sky Business, CNBC, CNN, CBS and Bloomberg.  Lesley has also had over 200 articles in media publications around the world.

Lesley is the founder and CEO of Walking TALL Training & Consulting, Inc. She has created a methodology for Personal Branding that has inspired audiences for the past 16 years.

Lesley was awarded the Professional Speaking Award of Excellence in UK in 2010 (the first female speaker to do so) and is a Past-President of the Global Speakers Federation (2013 – 2014). She is based in Monterey, CA.

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Val Low is a digital & efficiency expert to entrepreneurs to clear the business clutter and thrive. Through her Focus&Freedom Method many entrepreneurs have experienced more focus, time and freedom.

Val shows entrepreneurs how to calm the overwhelm and distractions with focus and efficiency strategies and tools that enable them to have the freedom to do the things that matter most in their business and life.

Through her Magnify Your Brand program, entrepreneurs and experts clarify their message that attracts their ideal clients, a brand experience that people love to talk about and setting up in a one place online platform that makes it easier for entrepreneurs to spend time in their expertise.

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